Bespoke.FPV – Marketing Plan

Core Strategy

Bespoke.FPV is all about first-person RC driving, immersive storytelling, and community engagement. The goal is to build a fun, interactive brand where FPV enthusiasts connect through videos, discussions, and a podcast.

Primary Platforms: YouTube, Facebook, Instagram.

Content Types: FPV driving footage, interviews, community highlights, podcast episodes.

Community Engagement: Active participation in popular FPV Facebook groups, responding to posts, and featuring community stories.

Monthly Themes (2025)

Each month follows a curiosity-driven theme, creating fresh, engaging content:

MonthThemeFocus
JanBeginningsIntro to Bespoke.FPV, FPV basics, first podcast
FebPerceptionHow FPV changes how we see the world
MarPlayfulnessExperimenting with FPV stunts, unique builds
AprAdaptationProblem-solving with RC mods
MayExplorationFPV road trip, new terrains
JunFailure & LearningFPV crashes and lessons
JulCommunityInterviewing FPV hobbyists
AugPrecisionFine-tuning FPV controls
SepRisk & RewardPushing FPV boundaries
OctStorytellingFPV videos as narratives
NovMindfulnessFPV as an immersive experience
DecReflectionLooking back on FPV progress

Content Calendar

A simple but effective schedule to keep things consistent:

1st Week

  • Play and capture some FPV footage (Instagram Reel/FB post).
  • Short post in FB groups engaging with community.
  • Plan upcoming podcast

2nd Week

  • Podcast recording.
  • Interview segment from podcast (short clip on FB/IG).

3rd Week

  • Podcast release (YouTube & FB Video) + Instagram promo clip.
  • FPV Tip post.

4th Week

  • Fun behind-the-scenes post (Instagram).
  • Podcast – review community progress and make post on FB.

Growth Strategy

1. Leverage FPV Facebook Groups – Post engaging content, ask questions, and respond to discussions.

2. Short-Form Video Focus – Use Instagram Reels, FB Shorts, and YouTube Shorts to drive traffic.

3. Feature Community Members – Interview FPV enthusiasts and showcase their builds and footage.

4. Experiment & Play – Try new styles of content, challenges, and FPV storytelling.